Sarah Trafford
Sarah Trafford
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Matangi

Identity and Packaging design for a fruit infused chocolate company that draws inspiration from Greek Mythology.

Persephone’s Garden includes three illustrated chocolate bars that are inspired by the myths of Persephone, Aphrodite, and Demeter. The three flavors depict specific flowers and fruit relative to each myth. In the story of Persephone, she had eaten six pomegranate seeds which cursed her to live in the underworld with Hades for six months of the year. During springtime she would return to her mother, allowing the earth to bloom. The design elements and color choices reflect in romantic and mysterious nature of these myths. The branding includes chocolate bar packaging, coffee bags, and a storefront.

 

COMPONENTS:
Branding
Packaging
Illustration

INSTRUCTOR:
Scott Laserow

 
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