Sarah Trafford
Sarah Trafford
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She Can

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She Can

Packaging design and illustration for a brand that celebrates the achievements of powerful women in history, while educating and encouraging young girls to pursue their own career interests.

The pieces from this brand are designed to foster young minds through educative activities while giving young girls the agency to determine what career fields interest them. As young girls enter their teen years, many begin to lose self-confidence and turn into timid, risk-averse versions of their previous selves where they are less inclined to take leadership positions. In response to this problem, I designed a book and trading card set that teaches about heroic women who have who have dared to discover, create and speak out in the face of adversity. In order to nurture creativity and curiosity, I designed a biology kit and art kit that teaches girls about both fields. Other kits would exist within the brand that would provide information about different career fields. I created a backpack and patch for girls to express themselves in school and a promotional instagram campaign to describe some of these concepts.

 

COMPONENTS:
Branding
Packaging
Illustration

INSTRUCTOR:
Paul Kepple

 
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